Lacoste and the Shanghai Rolex Masters announced that the prestigious French sports and fashion brand will be the official and exclusive partner at Asia’s only ATP Masters 1000 tournament and will clothe all officials of the tournament and lines-people at Qi Zhong Tennis Stadium.
Starting with the 2017 edition, Lacoste will also be visible on the courts with banners. This five-year partnership also includes two sales areas at the tournament venue.
“We are proud to be one of the official partners of the Shanghai Rolex Masters. This tournament perfectly matches with the DNA of Lacoste brand and its global strategy in Asia. This partnership will contribute to develop and strengthen the presence of our brand in this region and especially in China, one of our main markets.” Thierry Guibert, President of Lacoste Group, said.
Tournament Director Michael Luevano said: “We are very pleased to welcome Lacoste on board. It is a brand that is synonymous with world tennis with its style and history. The Shanghai Rolex Masters looks forward to a tremendous partnership with such a global brand.”
With a unique heritage in the world of sport, based on its origins and that of its founder: renowned tennis champion René Lacoste, the French brand is an active partner in tennis and golf. Lacoste values of integrity, performance and elegance are today embodied by players and ambassadors such as Novak Djokovic, Dominika Cibulkova, Roberto Bautista-Agut, Alizé Cornet, Gustavo Kuerten, Mats Wilander and Guy Forget.
Based on its authentic sports roots, Lacoste is represented today by over a hundred tennis and golf champions from more than 20 different nationalities and strengthens its heritage in tennis through world renowned events such as Roland Garros, the Miami Open and the ATP Finals.